There’s now an official Google Chrome ad blocker to help users better search the web.
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Alphabet Inc (NASDAQ:GOOG,GOOGL) says that the introduction of its new Google Chrome ad blocker comes after complaints from users about annoying ads. As a result, the company will now be blocking some ads in an effort to make searching the web easier.
Here are a few things to know about the new Google Chrome ad blocker.
- The new ad blocker will stop loud video ads and annoying full-screen ones.
- Websites that continue to use these ads after warnings will have all their ads blocked on Chrome.
- Google says that the ad blocking will also affect ads that come from Google ads.
- The ad blocker will first target ads that don’t meet the standards set Coalition for Better Ads.
- Google hopes that this will convince users to avoid other ad blockers, which can hurt ad revenue on websites that don’t use obtrusive ads.
- The Google Chrome ad blocker will determines a sites worthiness to display ads based on how many infractions it has when under an ad test.
- This test can result in the website receiving one of three grades: Passing, Warning, or Failing.
- Google Chrome will notifying users when it is blocking ads from a website.
- It will also allow users to chose to not block ads from a website that doesn’t meet the company’s advertisement standards.
You can to learn more about the new Google Chrome ad blocker.
As of this writing, William White did not hold a position in any of the aforementioned securities.
